Exclude Terms from AI Copy Generations with Meta’s New Feature

Highlights

• New Feature: Meta has introduced a “Restricted Words” option for advertisers.
• Brand Control: Marketers can now exclude specific words from AI-generated ad copy.
• Performance Boost: AI-driven ads showed a 5% increase in conversions on Instagram.
• Future Integration: Meta aims to create complete ad campaigns using only a URL.

Meta’s provided another way for advertisers to better guide their AI-generated ads, with marketers now able to list words that they want to exclude from AI-generated ad copy in-stream.

As you can see in this example, shared by Meta ads expert Jon Loomer, Meta has now added a new “Restricted Words” option within its Advantage+ campaign set-up, which will enable you to ensure that certain terms are not included in any copy generations.

As Meta explains:

“Specify if there are certain words or phrases you don’t want to appear in AI-generated text options and we’ll exclude them in Advantage+ Creative text generation.”

So if there are any words or descriptors that you don’t think fit your brand, for whatever reason, you can now tell Meta’s system not to use them when it comes up with alternate variations of your ad text.

The update is the latest expansion of Meta’s branding control options for its AI ad tools, which also now include custom branding settings to ensure that your brand elements remain consistent within its visual AI generations.

It’s also another step towards Meta’s full-stream AI-generated ad flow, which will eventually be able to come up with complete ad campaigns, based on only a URL, with Meta’s full-service AI system able to work out all the rest.

Though within that, you’ll probably still want to ensure that you maintain some manual control over your branding, and these options will provide some guard rails around your AI-based promotions.

And once Meta has the balance right on this element, that’ll be another step forward for its AI automation process.

Meta already has a range of elements for this purpose, including AI tools that can generate images from text, generate video from text or images, add backgrounds to product images, expand your product images into different formats, generate ad copy and more.

And these options are delivering better performance for many brands.

In its Q2 earnings report, which it published in July, Meta reported that its AI-powered recommendation model for ads drove a 5% improvement in ad conversions on Instagram, and a 3% improvement on Facebook in the period. Those may not seem like crazy high increases, but the data does show that Meta’s AI targeting is improving, and could help you reach more people that you may have missed through more specific manual targeting.   

Having the capacity to control how your branding appears in these AI generations is another significant step, which could help you get better results from Meta’s AI ad tools.