Cameron Steel
TikTok has officially announced its European BookTok bestseller of 2026 based on in-app discussions and sales data from bookstores.
Rebecca Yarros is the first recipient of this prestigious title for her captivating novel “Fourth Wing,” a recognition grounded in research conducted by Media Control.
In the image above, author Chloe Walsh had two titles make it to TikTok’s top European bestseller list: “Binding 13” and “Saving 6.” They were joined by Rachel Reid, known for “Heated Rivalry,” and Elle Kennedy, recognized for “The Mistake.”
This bestseller list highlights the BookTok community’s strong preference for commercial fiction. TikTok reported that it facilitated 50 million book sales across the EU in 2025.
TikTok has significantly influenced contemporary reading habits and book trends. The platform recently published findings from a Qualtrics report examining how BookTok trends affect readers.
According to a global survey involving over 5,000 TikTok users, 80% of readers aged 16 to 39 have reported a heightened interest in reading in recent years. Many TikTok users stated that the platform introduced them to new genres, with 49% of BookTok users indicating that TikTok inspired them to purchase a book or audiobook.
The findings illustrate TikTok’s growing role as a cultural trendsetter, establishing the app as a central hub for discovery and community engagement.
This evolution makes TikTok essential for marketers aiming to enhance visibility for creative content. Users actively seek recommendations for books, music, movies, and more on the platform.
Maya Kensington
Ivy Caldwell
