DJI to Launch Robot Vacuum in August with a Twist

With renowned vacuum brands like Dyson and Shark successfully diversifying into hair care, it raises an intriguing question: why can’t a drone manufacturer innovate in the realm of robot vacuums? This is precisely what DJI is aiming for with the upcoming launch of its inaugural robot vacuum, known as the DJI Romo.

The buzz surrounding the Romo was ignited by a teaser video that surfaced on X on July 23. A credible source has reportedly uncovered the announcement from the official Chinese DJI Romo account, which suggests a launch date of August 6, 2025, likely for the Chinese market. However, there has yet to be any official word regarding releases in other countries, particularly the United States. Factors such as tariffs could complicate the timing of its U.S. debut. Nonetheless, many other Chinese-based robot vacuum brands like Roborock, Ecovacs, and Dreame are known for promptly bringing their flagship models to the American market, creating optimism for the Romo’s imminent arrival.

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From a navigational standpoint, there’s a notable connection between drones and robot vacuums. A significant number of robot vacuum cleaners utilize LiDAR (Light Detecting and Ranging) technology to develop in-app maps that enable them to clean specific rooms or designated areas upon request. Interestingly, many DJI drones also rely on LiDAR for crafting detailed 3D aerial maps. This synergy suggests that DJI may very well be the brand to perfect small obstacle avoidance technology, as I have yet to test a robot vacuum that achieves a flawless record when navigating around chargers and cords scattered on the floor.

Currently, there is no definitive information regarding the cleaning specifications of the Romo available to the public. However, based on the brief teaser clip, it appears that the Romo features a self-emptying dock. It remains uncertain whether this dock also accommodates water tanks for mopping. Observing the transparent view of the Romo dock, it seems that there are multiple compartments visible (not just a simple dust bin or bag). Given DJI’s familiarity with the upscale pricing associated with its drones, wireless microphones, and gimbal cameras, it is reasonable to anticipate that the first robot vacuum will fall within a premium price range. My expectations include advanced features such as mopping, along with self-washing and self-drying pads — essentially, a fully equipped device.

Entering the robot vacuum market later than its competitors, DJI is likely to have insights into the missteps of other major brands. For instance, the Dyson 360 Vis Nav did not meet expectations, potentially paving the way for the DJI Romo to succeed.

The pricing of the DJI Romo remains uncertain. Given that DJI’s drones are positioned at the high-end of the market, it would be surprising if the Romo were not similarly priced. Personally, I anticipate that its cost will not fall below $1,000, especially considering that tariffs could drive the price even higher than initially projected.

While I eagerly await the innovative approach a drone brand could bring to the robot vacuum landscape, there exists a delicate balance between innovation and over-complication. The Roborock Saros Z70 and its unpredictable robotic arm serve as a cautionary tale in this regard. It is my hope that DJI will not overreach in its design, ensuring that the Romo remains a practical addition to the average household.