Instagram is currently testing an exciting collage feature that allows users to create stunning visual displays by selecting multiple images from their camera roll to share in their Stories. This new capability aims to enhance user engagement and creativity, providing an additional way to craft captivating and interactive Stories content.

As illustrated in the example shared by social media expert Matt Navarra, Instagram is progressively rolling out this new Collage option for Stories. This feature empowers users to select images freely from their camera roll, enabling the creation of unique collage images that showcase multiple moments in a single post, fostering a more engaging storytelling experience.

This innovative approach is not entirely new to the platform.

Instagram has previously allowed users to create collages through the Layout option within Stories, although this method was somewhat restrictive, as it required users to adhere to predetermined formats. The newly updated version offers a more flexible and creative experience, allowing users to experiment with different visual designs and compositions using their images, ultimately enhancing their storytelling capabilities.

Instagram has been exploring various collage features for a while now, including testing collages within group chats, which adds another layer of creativity to social interactions on the platform.

This collage feature closely resembles the new option available in Stories, although it operates in a different context, showcasing the platform’s commitment to enhancing user experience across various elements.

In fact, Instagram has likely been working on these collage functionalities since late 2022, when the popularity of Pinterest’s Shuffles app began to rise, highlighting the competitive nature of social media platforms.

The Shuffles app allows users to create artistic collages using images sourced from Pinterest, quickly capturing the attention of diverse audiences and setting a trend in visual content creation.

In line with Meta’s strategic approach, whenever a new social app feature gains popularity, they tend to replicate it to prevent potential user migration away from their platforms, demonstrating their commitment to maintaining user engagement.

While you may have mixed feelings about this strategy, it has proven effective. Facebook and Instagram consistently rank among the most used social media applications globally, boasting billions of users. Instagram’s adaptation of the Stories feature from Snapchat has led to its widespread popularity, while the introduction of Reels has helped curb TikTok’s growth by providing a similar short-form video experience.

While TikTok excels in short-form video content, many users prefer not to create new accounts or navigate unfamiliar apps. By offering a comparable experience within familiar platforms, evidence suggests that a significant number of users choose to remain engaged with Instagram instead.

Although collages haven’t yet reached mainstream popularity, there is a niche audience for them. Pinterest has adapted this format to include shoppable product pins within collages, indicating a potential direction for Instagram’s future developments.

Theoretically, Instagram could explore similar opportunities, which may eventually make collages a valuable consideration for brands looking to enhance their visual marketing strategies.

Currently, this feature is likely being launched in anticipation of users sharing collages that reflect their experiences over the past year during New Year celebrations, encouraging creativity and nostalgia.

We have reached out to Instagram for further details regarding the rollout of the Stories collages, and we will update this post as soon as we receive a response.