Build Brand on LinkedIn: A Guide for SMBs [Infographic]

Key Insights

• Building Presence: Establishing a credible and trusted presence on LinkedIn is essential for SMBs.
• Content Strategy: Regular posting and engaging content significantly expand your network and create opportunities.
• Video Engagement: Video posts are shared 20 times more than other content types, making them crucial for your strategy.
• Marketing Techniques: Advertising on LinkedIn can effectively reach relevant decision-makers.

LinkedIn has shared some new insights into how SMBs can maximize their success in the app, by building a credible, trusted presence, through regular posting and engaging, which will expand your network, and drive more opportunities.

LinkedIn’s SMB guide covers the basics of building an effective LinkedIn presence, including:

• Sharing industry insights and expertise to establish thought leadership and trust
• Showcasing relevant products and insights with video posts
• Developing an employee advocacy plan in order to grow your LinkedIn company page
• Advertising on LinkedIn to reach relevant decision makers.

Some good tips, and with video posts being shared 20x more than any other content type, that’s a major point for your content strategy.

These notes could set you on the right path in 2026.