For those who’re nonetheless utilizing TweetDeck, you’re truly not, with the platform now renamed XPro as a part of the broader rebrand on the app.

The content material administration software, which is about to grow to be an XBlue unique, just lately acquired an improve, with the X staff including varied components of the TweetDeck Preview, which was initially previewed in July 2021, into the principle app.

These upgrades embody:

• An up to date tweet composer which incorporates all tweet performance, together with GIFs, polls, and many others, all in tweets that may be scheduled
• Improved Superior search filters
• The choice to type your TweetDeck columns into ‘Prime Tweets’ or ‘Newest Tweets’
• Video Docking, so you may watch a video whereas performing different features

However together with these bulletins got here the information that XPro would grow to be an XBlue unique in 30 days, which signifies that from this week, XPro might be a paid-only operate, although the corporate can also be planning so as to add in new components that can make it a extra worthwhile funding for enterprise customers and creators.

Which could possibly be a viable pathway to driving extra subscription income for the app.

As I’ve famous beforehand, there’s a variety of third-party X/Twitter administration instruments that provide higher performance than XPro and the accessible analytics choices throughout the app. Or perhaps I ought to say ‘there was’, as a few of them have been compelled to shutter on account of X’s larger API worth tiers.

However there’s a heap of performance that X might add. Profile information comparisons, publish sentiment evaluation, profile bio insights, lively occasions. There’s a spread of instruments that already provide you with entry to this, and if X might incorporate the identical features natively, and with information direct from its servers, utilizing the total firehose of X posts, that might effectively be definitely worth the cash to put money into XPro entry for a lot of customers.

It stays to be seen what the approaching additions for the platform might be, however there’s alternative right here, which might give X’s subscription initiatives an enormous push.