Because the US Authorities continues to weigh a possible ban on TikTok, the Biden Administration can also be trying to make the most of the app’s affect to sway younger voters, with the White Home working with a whole lot of social media influencers to assist talk Biden’s coverage agenda, forward of a possible re-election marketing campaign.

As reported by Axios:

“Biden’s digital technique workforce will join with influencers throughout the nation to focus on those that could not observe the White Home or Democratic Occasion on social media – or who’ve tuned out mainstream media altogether. 4 Biden digital staffers are targeted on influencers and unbiased content material creators. The staffers formally work for the White Home, not Biden’s marketing campaign -but reaching younger and suburban voters is clearly a precedence.”

Biden’s workforce is aiming to work with influencers in regional communities, coinciding with Biden’s visits to these areas, to be able to maximize messaging resonance. TikTok and Instagram would be the key platforms of focus on this new push.

Which, in fact, is smart – younger persons are extremely engaged on each platforms, extra so than different social apps. But it surely does additionally appear to be a battle – on the one hand, Biden’s near signing a invoice that may outlaw TikTok totally, whereas on the opposite, it’s utilizing it as a key connective device?

I imply, each have their very own logic, and aren’t essentially linked – and if something, it’s doable that using TikTok for political campaigning may additional underscore its potential affect on this respect.

However it’s an attention-grabbing touch upon the present media panorama, with a Chinese language-owned platform, considered as a possible vector for international affect, additionally thought of to be an vital platform for connecting with potential voters.

Does that reduce the probability of a doable TikTok ban within the US? Most likely not.

It’s unclear the place the White Home at present stands on this, however after the latest look of TikTok chief Shou Zi Chew earlier than the US Senate, which didn’t appear to go overly effectively for the corporate, and much more latest shows of Chinese language aggression in Taiwan, after Taiwanese officers met with US representatives, TikTok doesn’t appear to be in any higher place, regarding the issues across the app.

That might nonetheless see Biden drop the banhammer at any time – however until then, evidently they’ll even be utilizing it to maximise Biden’s personal messaging among the many youth.

An attention-grabbing assertion on the state of media in 2023.