In amongst the assorted bulletins and updates at Meta’s “Conversations” enterprise messaging convention in Sao Paulo right now, there was one specific utilization word that stood out.

WhatsApp Channels, the one-way broadcast messaging possibility, which allows customers to sign-up to topic-based teams to maintain updated on the most recent data, is now as much as 500 million customers.

Channels, which WhatsApp launched a 12 months in the past, is just about the identical as Instagram’s Channels possibility, offering one other approach for creators and types to remain linked with their viewers by way of extra direct means.

Which, after all, was the realm of social media pages, however more and more, individuals are partaking extra by way of messaging, and Channels offers a option to lean into this, by facilitating messaging connection along with your most passionate followers.

Which might additionally open up a spread of recent alternatives for manufacturers.

You might, for instance, run a promotions channel, with specials for channel members, or perhaps you simply wish to keep a DM broadcast stream for product bulletins.

Both approach, at 500 million customers, there could possibly be loads of potential there, offering extra methods to align with evolving engagement behaviors.

WhatsApp Channels isn’t out there in all areas as but, however you’ll be able to sign-up to the Channels waitlist right here.