Should you comply with social media advertising information (which presumably you do if you happen to’re studying this), you’ve little doubt learn a number of tales about APIs, largely in relation to third-party purposes.

However if you happen to’re not a programmer, chances are you’ll not perceive what an API is, and the way it pertains to digital advertising methods.

To supply some extra perception on this, the group from Salesforce have put collectively this infographic, which takes a broader have a look at the assorted methods through which APIs can be utilized.

It might assist you to higher contextualize extra API-related dialogue.