If you happen to observe social media advertising and marketing information (which presumably you do for those who’re studying this), you’ve little doubt learn a number of tales about APIs, principally in relation to third-party purposes.

However for those who’re not a programmer, you could not perceive what an API is, and the way it pertains to digital advertising and marketing methods.

To supply some extra perception on this, the workforce from Salesforce have put collectively this infographic, which takes a broader have a look at the varied methods by which APIs can be utilized.

It might aid you higher contextualize extra API-related dialogue.