Watch Hyundai’s CES 2026 Presentation Live Now

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Key Highlights

  • Event Timing: Hyundai’s presentation is scheduled for January 5 at 4PM ET.
  • Innovative Tech: The company will showcase its Holographic Windshield Display, a next-gen heads-up display.
  • New Robot: Hyundai will unveil the Atlas robot, a significant advancement in AI robotics.
  • Future Production: Mass production of the Holographic Windshield Display is expected to begin in 2029.

While it often feels like a full-on auto show, the car vibes feel somewhat lessened at . Yes, the from the will be back on the floor, but with the Trump administration from the market, the industry isn’t offering a full-court press of new vehicles in Las Vegas this year. That said, there’s still plenty of in-cabin car tech on display, including Hyundai’s .

Indeed, the company’s will present “more than 30 mobility convergence technologies” during CES. And we’ll also get to see Hyundai’s , which will showcase its new Atlas robot fresh out of the lab.

How to watch Hyundai’s presentation at CES 2026

Hyundai’s presentation takes place on January 5 at 4PM ET, and you can livestream it on either its or its . We’ll embed the stream here once it’s available.

What to expect

As mentioned above, Hyundai will have its Holographic Windshield Display for viewing. It’s essentially a next-gen heads-up display that projects key data from the vehicle’s dash on the windshield for less distraction, and without obstructing the driver’s view. It’s a vertically expandable 18.1-inch large display, and passengers can even watch videos without being visible to the driver.

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Hyundai Mobis collaborated with German optics specialist Zeiss to develop the “world’s first system to utilize holographic film to transform the entire front windshield into an ultra-large display surface.” It says it will begin mass production in 2029, so don’t expect to see this on the market anytime soon.

Beyond automotive, though, we’ll also get a first-ever look at the company’s new Atlas robot. In the teaser image shown in the press release, Atlas looks rather dog-like, which makes sense when you remember that Boston Dynamics was back in 2020.

“This next-generation Atlas represents a tangible step toward the commercialization of AI Robotics, highlighting the Group’s commitment to building safe and adaptable robotic co-workers,” the company said in the same press release.

Hyundai said it will also discuss its other tech areas, including electronics and chassis system safety, as well as an AR head-up display, low-power display solutions and EV drive systems.

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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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