One factor that may be annoying about TikTok, and the way its customers strategy participatory content material, is that you simply typically find yourself listening to the identical track over and over and over as you scroll via your “For You” feed.
Tracks that catch on get re-used all through the app, which gives totally different takes, and makes it simpler for everybody to contribute to tendencies (because it reduces the necessity for originality). However generally, listening to the identical few bars time and again does make me swipe simply that little bit quicker.
However I’m seemingly within the minority, as many of those songs go on to turn out to be massive hits, and at this time, TikTok has revealed its first ever “Songs of the Summer season” itemizing to rejoice these earworms that you simply’ve additionally had enjoying in your head at random occasions all through the day.
There’s little question some acquainted observe names are on the listing, and in the event that they weren’t enjoying in your head earlier than, they in all probability are actually. Apologies.
It’s an attention-grabbing overview of the newest music tendencies within the app, and with TikTok turning into a essential consideration for document labels, as they work to uncover the following hit, it’s additionally largely reflective of the tracks of the day, which can be feeding into radio airplay.
For those who hearken to the radio. I suppose, as of late, most individuals are in all probability discovering extra new music on-line, which is why TikTok is such a strong car for artist promotion, with YouTube additionally enjoying a key position.
And on each, it is participation that basically fuels that shift. One of many key developments of the TikTok period of social media is that we’ve gone from static memes to energetic tendencies, with widespread tracks basically turning into templates for a type of impressed artistic expression.
As such, the bands which can be in a position to lean into these tendencies are those which can be profitable out, which can be a key observe on your personal TikTok technique, and understanding the participatory nature of the app.
TikTok’s additionally revealed a worldwide itemizing of the highest summer season hits:
Every observe has impressed thousands and thousands of views within the app, and it’s attention-grabbing to notice the newest tendencies, and to think about how every triggers expanded TikTok engagement.