Whereas TikTok has develop into a key platform for leisure, it’s additionally more and more changing into a vacation spot for discovery, with an increasing number of individuals now turning to app to study extra about merchandise, developments and extra.

Which may very well be an vital consideration in your advertising efforts. Relying in your goal market, TikTok might now be a key driver of curiosity, and as such, your model ought to have a presence throughout the increasing TikTok area.

Effectively, for now at the least. TikTok may be gone from the U.S. as of early subsequent 12 months, however that end result continues to be but to be decided, amid varied authorized challenges.

Until then, these insights from Adobe could also be of curiosity. Adobe surveyed 808 shoppers, in addition to 251 enterprise house owners, to glean extra perception into how TikTok is getting used for product discovery.

Some probably beneficial notes.