David Bridges
Jools Lebron — the particular person behind the viral “Very Demure, Very Conscious” pattern — is upset another person filed a trademark first … posting a now-deleted vid bawling their eyes out.
The viral social media star shared a vid to TikTok Sunday … barely capturing their face whereas they lay in mattress — choking out how they felt they’d invested a lot time into their social media presence for nothing.
Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch as a result of her viral phrase was already trademarked:
“I wished this to take action a lot for my household and supply for my transition and I simply really feel like I dropped the ball.” pic.twitter.com/FxTVHfb6Lo
— Pop Crave (@PopCrave) August 24, 2024
@PopCrave
They are saying they wished to make some cash a lot for his or her household … and, to pay for his or her transition — and, by not submitting the trademark first, they felt they’d blown their alternative.
Value noting … emblems aren’t handed out on a primary come, first serve foundation essentially — with the authorized course of permitting a number of events to make their case.
This might be why Jools quickly deleted this vid … it’s possible they realized their cause wasn’t totally without hope.
We broke the story … a person from Washigton state named Jefferson Bates applied for the trademark for “Very Demure .. Very Mindful ..” hoping to make some money from the viral phrase.
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We were pretty sure Jools wasn’t behind the petition — though their government name is still unknown — since they’re based around Chicago, and this clip seems to confirm they haven’t applied yet.
So, with the freakout out of the way looks like it’s time for Lebron to be demure, mindful … and, probably lawyer up!
