David Bridges
TikTok has shared some new insights into key traits within the app, as an addendum to its “What’s Subsequent 2024” report.
TikTok revealed its What’s Subsequent pattern prediction report in December final 12 months, which outlined the important thing engagement shifts it was seeing within the app. And now, it’s revealed a brand new “What’s Subsequent: In Motion” replace, which goals to offer extra perception into how its pattern predictions have developed all year long, and what entrepreneurs ought to pay attention to heading into the second half of 2024.
And there are some attention-grabbing notes.
First off, the report appears to be like at every of its What’s Subsequent report predictions, and gives an summary of how they’ve developed over the primary six months of the 12 months.
As you possibly can see, TikTok has additionally included an up to date record of key hashtags to assist entrepreneurs faucet into every pattern.
Every abstract additionally features a model instance, and key notes:
Whereas there are additionally some broader pattern notes referring to TikTok consumer behaviors and shifts.
The report additionally contains total summaries and ideas, linked again to its preliminary pattern notes.
It’s a superb overview of the present state of TikTok traits, and the place manufacturers ought to be wanting, with some sensible examples of how entrepreneurs can faucet into key traits.
And with TikTok driving among the larger pattern shifts, it’s price paying consideration. After all, you may also do your personal analysis on hashtags associated extra particularly to your model in TikTok’s Artistic Middle, however it could even be price noting these extra basic shifts, and contemplating if and the way they suit your messaging.
For those who’re seeking to faucet into TikTok to your vacation push, it’s price trying out.
You possibly can obtain TikTok’s 20-page “What’s Subsequent: In Motion” report right here.
