David Bridges
The Olympics is coming up in just a handful of months time, and TikTok’s taking the chance to assist marketers prepare their Olympic tie-in campaigns, with a new, 19-web page “Summer of Sports” guide, created to showcase the possibilities of the major occasion.
Even though TikTok can not essentially mention the Olympics, or UEFA Euro 2024, inside its guide, due to anomalies in the official guidelines of every. As such, TikTok refers to the “Summer time Games” and “European Football Tournament” in its guidance.
But, for clarity, this is what they’re speaking about, and the complete guide, which you can download for oneself right here (with e-mail sign-up) consists of a variety of pointers to assist you map out your occasion tie-in plans.
1st off, the guide appears at how various communities align about big events, and how that relates to efficient brand engagement.
TikTok has shared this guidance in earlier guides, that brands ought to appear to stick to their niche, when also playing in unexpected communities to assist expand interest.
Which definitely relates to sports this time about, and the guide consists of hyperlinks to numerous case research which showcase how brands have effectively connected to the broader Games conversation.
There’s also an overview of crucial events of interest, primarily based on the final Olympics, and when TikTok customers are most likely to tune in.
Although there are also explainers and overviews of how to connect a lot more especially about sports engagement.
There’s some superior stuff in right here, with guidance that extends beyond sports tie-ins, like distinct notes on what operates finest in TikTok promotions.
There are also calendar overviews of when to activate your tie-in campaigns, and a heap of a lot more distinct insights into how, specifically, to structure your strategy to connect with sports viewers.
It is worth a appear, you can download the complete guide for oneself (with e-mail sign-up) right here.
Correction: In a earlier version of this report, one particular of the sports events covered by TikTok’s guide was misidentified. The guidance is in reference to the UEFA Euro 2024 championship in addition to the Summer time Olympics, even though neither is pointed out by name in the guide.
Maya Kensington
