David Bridges
TikTok’s giving extra creators the chance to earn cash within the app, with an enlargement of its ‘Sequence’ subscription choice, which allows creators to paywall sure content material.
As you’ll be able to see on this video, Sequence allows eligible creators to share collections of content material behind a paywall, with creators in a position to embody as much as 80 movies in every Sequence set (every as much as 20 minutes lengthy), basically facilitating long-form content material subscriptions inside the app.
Creators can cost wherever between $1 to $190 for his or her Sequence subscriptions.
Initially, Sequence was solely out there to chose creators, however now, TikTok has set extra particular parameters round who can join, with all creators over the age of 18, who’ve over 10k followers, in a position to activate this system (pending regional availability).
As per TikTok:
“Starting June 6, 2023, creators in choose areas who’re 18 years or older, have an account that’s at the least 30 days outdated with at the least 10K followers, have posted greater than three public movies within the final 30 days, and have at the least 1K genuine video views within the final 30 days, are eligible to affix Sequence. Creators with lower than 10K followers however meet the above necessities can apply by offering a hyperlink to premium content material they’ve beforehand bought on different platforms through the Creator Heart within the TikTok app.”
TikTok’s nonetheless working to develop efficient monetization fashions for its high stars, which it must do to maintain them posting to its app. YouTube and IG provide higher monetization potential, and whereas TikTok is the platform of the second, the priority is that if TikTok can’t hold its high creators joyful, they’ll finally drift off to different platforms as an alternative, taking their massive audiences with them.
In some respects, it looks like the large platforms must be seeking to lock up their high creators with unique content material offers, however on the identical time, giving creators extra freedom to monetize in numerous codecs expands their earnings and viewers potential, whereas additionally fueling the content material streams in every app.
Possibly, unique offers can be too restrictive, which then implies that every app is competing on the deserves of its personal monetization providing, which may gasoline higher, extra profitable revenue streams for stars.
Both means, proper now, every app is working to sweeten its respective monetization mannequin, and TikTok, specifically, nonetheless wants to ascertain higher income share choices to maintain high creators joyful.
Sequence may very well be an enormous step on this entrance, by enabling creators to share (and re-share) long-form content material within the app. That’ll give creators extra methods to maximise viewers attain, and extra choices to earn cash from their content material.
It’s one other factor in TikTok’s strategy, which ought to assist to enhance its creator attraction.
You possibly can study extra about TikTok’s Sequence right here.
Clara Hastings
Troy Sanders
