David Bridges
Key points on TikTok brand safety
- Safety resources TikTok launched a new center with videos and guides for marketers.
- Brand protection TikTok added tools for brand perception insights, infringement reporting and counterfeit protections.
- Moderation figures TikTok reported removing more than 30 million videos across 10 Asia Pacific markets from April through June 2026.
- AI guidance TikTok also shared a framework for brands using artificial intelligence.
What does TikTok’s brand safety center offer?
TikTok’s brand safety resources include a new brand safety center with videos from the company’s internal experts and guides for marketers. The center brings together information on brand protection and AI safety, which readers can review to understand TikTok’s guidance.
TikTok’s brand safety center collects expert videos and guidance for marketers.
TikTok launched new brand safety resources, including a brand safety center that gives marketers access to the platform’s advice and guidance tools.
The TikTok brand safety center features videos in which the company’s internal experts discuss important considerations for marketers.
The center also links to guides, including TikTok’s new Brand Protection Playbook and its AI Safety Essentials overview.
Which brand protection tools did TikTok announce?
TikTok’s brand protection tools help brands identify potential areas of risk. The announced tools include brand perception insights in TikTok’s business center, reporting options for copyright and trademark infringement, and counterfeit protections for sellers.
TikTok’s brand protection tools cover brand perception, intellectual property reporting and counterfeit protection for sellers.
TikTok announced its updated brand safety resources at the APAC Responsible Media Forum, held in Singapore.
What moderation figures did TikTok share for APAC?
TikTok said it removed more than 30 million videos across 10 Asia Pacific markets between April and June 2026 for violations of its Community Guidelines. The company also shared figures for Singapore and for automated moderation worldwide.
TikTok’s reported moderation figures cover video removals across APAC and globally during the quarter.
At the event, TikTok shared these figures about its efforts to protect APAC businesses:
- Between April and June 2026, TikTok said it removed more than 30 million videos across 10 Asia Pacific markets for violations of its Community Guidelines.
- In Singapore, TikTok removed more than 476,000 videos, equal to 0.5% of all videos published. Of the removed videos, 99.6% were removed proactively and 77.7% within 24 hours.
- Globally, TikTok’s automated moderation tools accounted for 97.4% of all video removals in the quarter.
The figures TikTok shared indicate that automated moderation accounted for most of its global video removals in the quarter, while the Singapore figures include proactive removals and removals within 24 hours.
What AI guidance did TikTok provide to brands?
TikTok also outlined a responsible artificial intelligence framework for brands using AI. The company shared the framework alongside its updated brand safety resources.
TikTok’s responsible AI framework addresses brand use of artificial intelligence.
The expanded TikTok brand safety resources provide guidance for brands seeking to strengthen their presence on the platform.
What resources can brands find in TikTok’s safety center?
TikTok’s safety center includes expert videos and links to the Brand Protection Playbook and AI Safety Essentials. The center also brings together brand protection tools and guidance for responsible AI use.
TikTok’s safety center combines educational resources with tools for brand risk management.
- Expert videos discuss considerations relevant to marketers.
- Brand safety guides include the Brand Protection Playbook and AI Safety Essentials.
- Protection tools include brand perception insights, infringement reporting and counterfeit protections for sellers.
Brands can use the center to review TikTok’s published guidance, then identify which of the listed protection tools address their needs.
How many videos did TikTok remove in Singapore?
TikTok said it removed more than 476,000 videos in Singapore between April and June 2026, representing 0.5% of all videos published there. The company reported that 99.6% of those removals were proactive and 77.7% occurred within 24 hours.
TikTok’s reported Singapore removals exceeded 476,000 videos during the quarter.
What share of TikTok video removals used automated moderation?
TikTok’s automated moderation tools accounted for 97.4% of all video removals globally in the quarter, according to the company. The figure describes the share of removals attributed to automated tools.
Automated moderation accounted for 97.4% of TikTok’s reported global video removals in the quarter.
Clara Hastings
