Sports Engagement Highlighted by Reddit in the App

Key Highlights

• Engagement: Reddit sports communities drive significant user engagement, offering a unique opportunity for advertisers.
• Demographics: Reddit users are reportedly more passionate sports fans compared to users on other platforms.
• Marketing Strategies: The guide outlines effective marketing strategies to engage sports fans on Reddit.
• Growth Rate: Sports communities on Reddit have grown by 26% year-over-year, reflecting increasing user interest.

Reddit has published a new overview of sports discussion in the app, and the opportunities for advertisers to tap into that engagement to showcase related products and offers to sports fans.

The 26-page guide covers a range of professional sports leagues and their relative interest among Redditors, as well as campaign ideas to assist.

You can download Reddit’s full 2025-26 sports playbook report here, but in this post, we’ll take a look at some of the key notes.

First off, Reddit says that sports communities are driving big engagement in the app, with data on overall sports interaction and activity:

The report also notes that all of the major sports have massive Reddit followings:

In fact, Reddit says that Reddit users are actually bigger sports fans than those on other apps (based on a survey of 750 U.S. social media users):

The guide includes notes on how marketers can engage sports fans in the app, including pointers on how to use Reddit’s various ad options.

There are even specific notes on the types of promotions and engagement opportunities sports fans are looking for in the app:

While Reddit’s also included an overview of all of the major sporting events throughout the year for your planning.

Reddit’s also included examples of campaign strategies to engage sports fans, along with more in-depth profiles of a range of professional sports, and how Redditors engage with each.

There are some valuable insights here, and with more and more people turning to Reddit for sports interaction, including real-time engagement, there may well be opportunity to broaden your marketing approach to include Reddit activity and promotions, and reach these engaged groups.

Indeed, last year, Reddit reported that sports communities were growing at a significant rate (+26% year-over-year), while Reddit’s also added almost 20 million daily active users over the past year as well.

So there are clearly opportunities there, and again, that may be worth considering as you go about planning out your end-of-year sales push, and maximizing your brand awareness and engagement.

You can download Reddit’s 2025-26 sports engagement report here.