David Bridges
Key Insights
- Trends: Pinterest reveals increasing interest in summer-themed trends for effective marketing.
- Categories: The highlighted areas include food, fashion, home living, and travel.
- Strategy: Aligning campaigns with seasonal trends can enhance marketing results.
- Impact: Summer-themed promotions showed better performance in past campaigns.
Pinterest has shared some new insight into rising search trends, which could help to guide Pin marketing approaches heading into summer in the southern hemisphere.
Pinterest has already provided a range of insights into rising trends and topics of interest for your planning, but this new guide looks more specifically at summer-themed activity, and what people are seeking as we head into the warmer months.
Pinterest has highlighted four areas of interest:
First off, we have food trends, and as you can see, cocktails and picnic trends are picking up in the app.
Next, Pinterest highlights fashion and beauty searches, with “holiday make-up looks” getting attention:
Then there’s home living trends, where people are seeking outdoor engagement options:
And finally, Pinterest presents rising travel trends, including the Australian Open:
As noted, Pinterest has already highlighted a range of similar trends in its larger Summer trends report, but this updated listing could give you more guidance for your strategy, based on the latest emerging shifts.
I mean, most of these are fairly obvious, based on generic summer trends, but there may be relevant notes of interest for your planning, which could help to reshape or realign your creative assets.
And it could be worth considering. As per Pinterest:
“By matching your campaign to the current season, you can drive better results. Case in point: Pinterest campaigns with summer-specific themes outperformed other kinds of campaigns in summer 2024.”
So there is clear benefit to better aligning your promotions with the latest trends, which could make these insights more valuable, and actionable in your marketing approach.
Either way, some additional food for thought for your Pin marketing efforts.
Mason Thompson
Clara Hastings
