David Bridges
Instagram is currently exploring an innovative repost feature, as reported by TechCrunch. This test allows users to reshare content directly to their own feeds, creating a new post rather than merely sharing to someone’s Story. While Instagram already provides the ability to share posts through Stories, this new post-to-post repost functionality would significantly enhance user interaction and content sharing options on the platform. A representative from Meta has confirmed the ongoing tests, although they refrained from providing further details about the feature’s potential launch or specific functionalities.
Interestingly, Instagram has experimented with similar repost features in the past, including a trial in 2022 and an earlier attempt at a repost button back in 2017. Given that the concept of reposting is already well-established across various other social media networks, it raises questions about why Instagram would revisit this idea yet again. The platform currently offers a multitude of unique content types, including posts, Stories, Reels, and direct messages (DMs). Each format has its own set of rules regarding what content can be shared, which can sometimes lead to confusion among users trying to navigate their options for sharing both their own and others’ posts.
Update, June 16, 2025, 6:22 PM ET: Included a response from the Meta representative that confirms the current testing of this feature.
Daniel Mercer
Brandon Fletcher
