Have you ever thought-about Reddit in your vacation advertising and marketing campaigns?

The platform has gone by way of an upheaval of late, because of its unpopular API coverage shift, and subsequent modifications to its moderator guidelines. Besides, Reddit stays a key vacation spot for greater than 57 million folks every single day, by way of devoted, engaged subreddits that cowl just about any subject that you can imagine.

And if you’re contemplating your Reddit advert choices, then that is for you.

Reddit not too long ago printed a brand new “Retailers’ Promoting Handbook”, which gives a variety of key recommendations on method Reddit advertising and marketing, and how one can maximize your efforts within the app.

You may obtain the total, 35-page information right here (with e mail sign-up), however on this put up, we’ll check out a number of the key notes.

First off, the information gives an summary of the potential of Reddit advertisements, and the way it might play a worthwhile position in your outreach.

Reddit additionally contains notes on vertical-specific engagement, and general exercise:

Oh, additionally:

Reddit’s clearly nonetheless battling the notion that its group hates advertisements, which, previously, had meant that operating a Reddit marketing campaign might have a unfavourable impression on model notion. However now, Redditors are way more open to model connection, which might current new alternatives.

The information additionally appears at key Reddit advertisements finest practices, focusing on choices, and inventive finest practices.

There’s additionally an summary of all of the paid promotion choices accessible within the app.

There are additionally recommendations on make finest use of the Reddit Pixel, case research examples, and tips on marketing campaign construction.

It’s a great overview of the potential of Reddit advertisements, and if you’re contemplating broadening your digital advertising and marketing horizons this vacation season, it’s value a glance.

You may obtain Reddit’s 35-page “Retailers’ Promoting Handbook” right here.