In case you haven’t already mapped out your back-to-school advertising marketing campaign, you finest get shifting, and this new information from Reddit may assist in your planning, with a spread of insights into what mother and father are looking for data on, and the way they’re more and more utilizing Reddit to help of their course of.
The 56-page information features a vary of pointers, which underline Reddit’s potential on this respect – amongst them being this:
“Reddit is the #1 platform mother and father come to for candid and unvarnished recommendation.”
Reddit has certainly change into a extra distinguished vacation spot for product analysis and perception, in a variety of areas, and in line with Reddit, that additionally extends to folks, who recurrently focus on all types of subjects in communities like r/parenting, r/mommit, and r/askparents.
So whereas it will not be the primary platform that involves thoughts when considering of how one can attain mother and father, it’s really gaining traction as a key data and reference supply, with the US and Germany seeing the most important progress in on-platform parenting dialog.
The brand new information features a vary of insights into how mother and father are partaking within the app, and the place to achieve them, damaged down by totally different age and education teams.
The information additionally highlights key parenting subjects of debate within the app:
And what sorts of merchandise they’re researching through subreddits:
There are additionally notes on precisely when these conversations acquire momentum, to help in your marketing campaign planning,
It’s a helpful overview, with a spread of ideas, case research, and different notes that might enable you optimize your back-to-school campaigns, on Reddit and in different apps.
Which is price noting – whereas the main target is on Reddit itself, the notes right here can be generically relevant, when it comes to the data mother and father are looking for, and once they’re going on the lookout for extra perception.
It may very well be price testing – you possibly can obtain Reddit’s full Again to Faculty Insights Information 2023 right here.