David Bridges
Chances are, you have unwittingly dined at a millennial burger joint without even realizing it. Recently gaining traction on TikTok, these trendy restaurants exhibit a range of defining characteristics. Look for reclaimed wood, sleek metal barstools, indulgent truffle fries, and gourmet burgers often priced at $25 or more. Additionally, the menus typically feature quirky sections labeled “shareable” and “handhelds,” creating a distinctive dining experience that resonates with the millennial generation.
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The latest trend on TikTok revolves around humorously critiquing these popular eateries. This playful phenomenon began as users started to recognize the distinctive features that characterize this style of restaurant. By pinpointing these elements, TikTokers have created a lighthearted community that shares their experiences and observations about what makes these burger spots so uniquely appealing yet amusing.
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Recently, Kyle Gordon, a well-known TikTok creator famous for his parody songs, launched a satirical faux anthem aimed at millennial burger establishments. This catchy tune, which bears a striking resemblance to “We Are Young” by Fun, has become a viral sensation on the platform, capturing the attention of many and prompting further discussion about these restaurants.
Gordon’s catchy track has quickly turned into the soundtrack for numerous TikToks where users highlight the defining features of a millennial burger place, showcasing real-life examples that perfectly encapsulate this dining trend. Surprisingly, many TikTok users have successfully identified and articulated the essence of these quirky eateries, contributing to the overall fun of the trend.
When it comes to the actual burger offerings, you can expect to encounter hefty prices, often featuring a brioche bun loaded with a plethora of topping options. Many joints proudly display a chalkboard showcasing their selection of craft beers and daily specials. The menus often feature nonchalant phrases like “kick-ass,” creating an inviting yet edgy atmosphere. The decor typically boasts a blend of distressed wood and industrial-style metal, while the truffle fries are served in charming little fryer baskets. Diners will find menu categories like “handhelds,” “shareables,” and “sweet treats,” while the restaurant’s backstory usually involves “two guys with a dream.”
Ultimately, this trend is a lighthearted exploration of our collective dining experiences. Despite the playful jabs at these establishments, we all share a connection to them, and it’s likely that many of us will continue to indulge in the Kickass, Fire It Up handheld or similar offerings, even as we chuckle about their quirks and over-the-top styles.
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Ethan Carter
