Mark Zuckerberg Says Instagram is a ‘Super Positive Space’

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Meta CEO Mark Zuckerberg called Instagram “a super positive space” during a lengthy interview on The Joe Rogan Experience on Thursday.

In a three-hour conversation with Joe Rogan, Zuckerberg criticized rival Twitter, saying it was hard to spend time on the social media platform without getting “upset,” and praised the user experience on Meta-owned Instagram.

“As a product designer, a big part of what you’re designing is the emotional experience that people have using it. So I just don’t want to build something that makes people super angry,” Zuckerberg tells Rogan.

He then discusses Twitter and says, “the plus side of it is that you get all these people who are super-witty and are saying super-insightful things, but a lot of them are very cutting.

“I find that it’s hard to spend a lot of time on Twitter without getting too upset,” Zuckerberg adds. “On the flip side, I think Instagram is a super positive space.”

The Meta CEO claims that a lot of the criticism leveled at Instagram is aimed at the fact that the social media platform is too positive.

“I think some of the critiques we get there is that it’s very curated and potentially, in some ways, overly positive but I think the energy on Instagram is generally very positive,” he tells Rogan. “It’s easy to spend time there, and kind of absorb a lot of the positivity.”

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Later on in the interview, Zuckerberg attributes some of the differences between the user experiences on Instagram and Twitter to “the design of the systems.”

“I think images are a little less cutting usually, and kind of critical, than text,” he says.

Zuckerberg’s comments come after Facebook whistleblower Frances Haugen revealed last year that Instagram was “more dangerous” than other types of social media because of what it forces users to focus on.

“Instagram is about social comparison and about bodies… about people’s lifestyles, and that’s what ends up being worse for kids,” Haugen says.

“I am deeply worried that it may not be possible to make Instagram safe for a 14-year-old, and I sincerely doubt that it is possible to make it safe for a 10-year-old,” she adds.

In June, Meta was served with eight different lawsuits that contend the company deliberately adjusted its algorithm to hook young people.


Image credits: Header by Anthony Quintano, CC by 2.0

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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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