Instagram’s latest reposting feature faces backlash for its imitative nature: Following the trend of Stories from Snapchat and Reels from TikTok, it has sparked discussions among social media users and industry experts alike. The evolution of features across platforms raises questions about originality and the creative landscape of social media. Are we witnessing a decline in innovation as platforms adapt similar functionalities to retain user engagement? The Economic Times explores these critical viewpoints, shedding light on the implications of such mimicry for both users and creators in the digital space.

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