When you’ve been working in digital advertising and marketing for some time, you’re little question conscious of what all the varied metrics and acronyms imply on your course of. You recognize your impression versus your engagement information, your CTR out of your CTA, you perceive MER, ROAS, and so forth.

However in case you’re simply beginning out, that final sentence most likely harm your head, and sure prompted you to run a couple of fast Google searches to stand up to hurry, and/or verify if I simply made them up (I didn’t).

It’s simple to overlook that what’s common data for many shouldn’t be common, and as such, it’s essential to make clear what every stat and metric really represents, even platform-by-platform in some instances, to make sure that you and your crew are all on the identical web page.

This might assist. This week, Instagram has revealed a brand new overview of key advert metrics, and what every really means in sensible phrases, which might assist in your planning.

We’ve introduced the complete overview collectively into the under infographic.