David Bridges
Grok users, whether they are paying subscribers or not, now have unlimited access to the cutting-edge Grok 4 model for a limited time, as announced by xAI on August 10. This strategic move comes as part of xAI’s efforts to stay competitive in a rapidly evolving landscape where fellow AI companies are launching increasingly sophisticated models and generative AI tools. This initiative aims to attract both new users and those who may be considering a switch from other platforms.
Simply utilize the Auto mode, and Grok will automatically direct complex queries to the advanced Grok 4 model. For those who prefer a more hands-on approach, users can choose the ‘Expert’ option at any time to exclusively utilize the capabilities of Grok 4, as highlighted in an announcement shared on X.
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As xAI competes for a larger user base, it appears the company is targeting disgruntled ChatGPT users following the recent launch of OpenAI’s GPT-5. On platforms such as Reddit, numerous ChatGPT users have voiced their concerns, stating that GPT-5 seems less humanlike and exercises a more cautious approach in its interactions. In response to the backlash, OpenAI CEO Sam Altman announced that the company would re-introduce its previous model, GPT-4o, thereby allowing other AI companies to offer less regulated alternatives.
Initial evaluations of Grok 4, which was launched on July 9, indicate that it is an exceptionally advanced model, outperforming competitors such as DeepSeek and Claude. However, the model’s noticeable lack of guardrails raises potential safety concerns for users. A recent investigation by Mashable revealed that xAI’s new generative AI image tool, Grok Imagine, failed to adhere to basic safety standards, allowing users to generate inappropriate sexual deepfakes. This highlights the urgent need for safety measures within advanced AI technologies.
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What are the steps to access Grok 4 for free?
You can begin using Grok 4 immediately through the Grok iOS and Android apps, or by visiting the X website. Once you are in Auto mode, the chatbot will assess whether the prompt necessitates the extended responses of Grok 4 or the quicker feedback offered by Grok 3. Additionally, users have the option to select the ‘Expert’ setting to ensure they receive answers exclusively from Grok 4. This flexibility allows users to tailor their experience based on their needs.
Moreover, the company plans to enhance its usage limits for users, accommodating the demand for the new Grok 4 model. However, further details regarding the free tiers available for Grok 4 have yet to be disclosed, leaving users eager for more information about how they can maximize their experience.
Disclosure: Ziff Davis, the parent company of Mashable, filed a lawsuit against OpenAI in April, alleging infringement of Ziff Davis copyrights in the training and operation of its AI systems.
