David Bridges
Google has announced a new way to show your advertisements on connected T.V. sets, through its Google T.V. network, which is offered on chosen wise T.V.s and O.T.T, devices.
As it appears to capitalize on the connected T.V. trend, Google’s new placement will allow brands to show their promotions on different new model Sony, Hisense, TCL, and Chromecast devices, with Google noting that there are at the moment extra than 20 million month-to-month active Google T.V. devices.
As per Google:
“The Google Television network provides in-stream video inventory across extra than 125 channels constructed into Google Television, such as reside sports, complete-length T.V. shows, and motion pictures. In the U.S., 60% of households now watch free of charge, ad-supported streaming solutions and channels. And viewers of Google TV’s free of charge channels devote an typical of more than 75 minutes per day watching.”
Connected T.V. has grow to be a important supply of entertainment, with Nielsen reporting earlier this year that YouTube was the leading streaming platform by watch time in 2023.
That could make this a worthwhile new chance, with the capacity to attain extra viewers on the most significant screens in their residence.
The present Google T.V. network provides a variety of C.T.V. ad formats, such as non-skippable and six-second bumpers advertisements. Advertisers will be capable to show their video advertisements on the Google T.V. masthead or in the eligible video-streaming apps offered with G.T.V.
It could be a very good way to expand your campaign attain, and generate extra resonant, impactful video promotions.
Google T.V. network placement is now offered through Google Advertisements and Google Show & Video 360
Sophie Langley
Mason Thompson
