Foursquare is killing its city guide app to focus on the check-in app Swarm

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It’s the top of an period for one of many App Retailer’s earliest success tales. Foursquare is shutting down its signature metropolis information app as a way to “focus our efforts on constructing a fair higher expertise in Swarm,” the corporate mentioned in . The app will shut down December 15, whereas the online model will keep on-line till “early 2025.”

The shutdown is a notable reversal of a technique the corporate introduced a decade in the past when it, controversially, opted its famed “check-in” service right into a separate app. That app turned referred to as Swarm whereas the Foursquare-branded app turned a “” filled with user-generated opinions and native suggestions.

Now, Foursquare says its future is, as soon as once more, the check-in. “We’re additionally introducing thrilling new options and capabilities into Swarm all year long (👀 a few of which can look acquainted to you) as a way to unlock new use circumstances which will higher help your wants,” the corporate mentioned, including that extra updates are anticipated “early subsequent yr.”

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It’s not clear why the corporate is altering its technique to elevate Swarm over its namesake app. The corporate greater than 100 staff earlier this yr in an effort to “streamline” operations. Foursquare founder Dennis Crowley, who’s presently co-chair of the corporate’s board of administrators, mentioned in a submit that the corporate is “doing superb,” although he expressed disappointment with the information. “I’d be mendacity if I did not admit that I’ve been in an actual funk these previous couple of days over this information,” he wrote.

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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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