Company Page Verification Now Expanded by LinkedIn

Key Facts

• Verification Purpose: LinkedIn company page verification helps legitimize businesses and reduce impersonation.
• Eligibility Criteria: Pages may qualify based on engagement and commercial relationships with LinkedIn.
• Verification Process: Companies can request verification through their settings, but it may take time to receive a response.
• Expansion Plans: LinkedIn is gradually opening access to more businesses, with a focus on engaging brands.

Hey, are you looking to get your LinkedIn company page verified, in order to ensure that your business looks legitimate, while also countering fakers in the app?

Well, you may just qualify for such, though LinkedIn’s requirements for a business checkmark are still fairly vague, as it gradually expands the offering.

To recap, LinkedIn launched company page verification last August, with a limited number of pages initially able to gain a verification tick in the app.

As you can see in this example, LinkedIn company page verification gives you a small tick and shield icon next to your business name, which could be valuable for branding and reassurance in the app.

It might also make your business stand out, by making you look even more professional, because you’ve been identified as an official presence of your business. I mean, LinkedIn didn’t have verification badges for company pages at all till last year, so it’s probably not a major consideration as yet, but as more businesses get them, you’ll probably want one for your brand as well, in order to maximize appearances in the app.

And LinkedIn is expanding access to the option. Earlier this month, LinkedIn announced that all brands that are signed up to LinkedIn’s Premium Company Page plan would also be eligible for a verification tick.

Which means a lot more of them will soon be appearing in the app, but at an average price of around $99 per month for a Premium Company package, that still means that most brands won’t be able to get verified just yet.

Which, whether you like it or not, does make sense.

The main challenge in scaling these new checkmarks is that LinkedIn is doing all the checking and confirmations for its company page verifications internally. And with more than 60 million businesses listed in the app, that’s a lot of work to get them all verified.  

But again, LinkedIn is gradually expanding access, and now, on the LinkedIn Help page about company page verification, the platform has added another explainer as to how it will go about the next phase of company page verifications:

“Pages that are eligible for verification will see the option to request verification in the ‘Settings’ page from the desktop experience. Eligibility may be based on meaningful engagement with LinkedIn, such as posting regularly, or responding to members, as well as having an established commercial relationship with LinkedIn. This could include, but is not limited to, using LinkedIn recurring commercial products like Ads, Jobs, or a Premium Company Page subscription.”

So it’s not just companies that are paying to use LinkedIn that are eligible for verification, with the platform now expanding this to pages that it determines are highly active in the app, and would therefore benefit from its in-stream marker.

That also likely means that a lot of well-known, big-name brands will qualify under these guidelines, though again, the specifics are fairly vague, giving LinkedIn a lot of leeway in how the new option is rolled out.

But if your brand does make the cut, then you’ll soon see a new verification option in your LinkedIn company page settings, which will enable you to put forward your page for verification.

Though it may still take some time:

“LinkedIn receives a high volume of verification requests daily. You will get an email notification if your verification request was successful or if it was rejected. If your verification request was successful, you will be prompted to complete the Page verification process.”

So if you’re really keen to get a checkmark for your company page, the good news is, the option is coming, but the bad news is that it may still be a while off before you’re able to apply through this process.

But LinkedIn is looking to add more verification options to combat spam and misuse, and as such, it is in LinkedIn’s interest to get this out to more brands over time.

So again, they’ll get there, but it’s a large undertaking for the app.