Sophie Langley
Pinterest has updated its campaign objectives in Ads Manager, renaming several to enhance clarity for advertisers regarding how each option aligns with their specific business goals.
The table below outlines the changes, particularly the renaming of Conversions and Catalog Sales objectives to Leads, Sales, and Consideration in various contexts.
Pinterest has also provided an updated list of objectives to assist advertisers in selecting the best options for their specific aims:
Pinterest explains: “Leads campaigns focus on non-transactional outcomes, such as signups and leads. Sales campaigns target transactional outcomes, including add-to-carts and checkouts.”
The primary objective of these updates is to provide a clearer understanding of each campaign’s purpose, allowing Pinterest advertisers to easily identify which campaign aligns best with their needs.
Pinterest assures that these updates will not alter campaign performance. The ramp-up times for campaigns will remain unchanged, based on creative sources.
According to Pinterest, “Existing Conversions and Catalog Sales campaigns will remain editable until April 30, 2027, after which they will be archived.”
This may seem like a minor adjustment, but it holds significance for Pinterest advertisers, especially for those new to launching Pin campaigns.
Maya Kensington
David Bridges
