Bluesky adds videos to the platform to take on Elon Musk’s X

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Bluesky has launched the one main function that was lacking from the platform, conserving it from being a complete substitute for Elon Musk’s X for social media customers.

On Wednesday, Bluesky introduced that it has lastly added native video to the positioning. Bluesky customers can now add movies on to the platform to embed of their posts.

“Bluesky now has video!” the platform’s official account posted. “Replace your app to model 1.91 or refresh on desktop! We’ve begun step by step rolling out the power to submit video. Thanks on your endurance!”

Bluesky now has video! Replace your app to model 1.91 or refresh on desktop!
We’ve begun step by step rolling out the power to submit video. Thanks on your endurance!
Estamos gradualmente implementando a capacidade de postar vídeos. Obrigado pela sua paciência!

[image or embed]

— Bluesky (@bsky.app) September 11, 2024 at 1:11 PM

Bluesky had promised that the long-requested function was on the best way in an replace final month. On Tuesday, the official Bluesky account warned customers that they could see video posts present up on their feed as they examined native video and put the “remaining touches” on the function.


Simply at some point later, Bluesky’s video function is now reside throughout the platform for all customers.

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Bluesky’s video function particulars

As a model new function, there are some limitations to video uploads on Bluesky as additional detailed in a submit by the corporate. 

Based on Bluesky, every video will be as much as 60 seconds lengthy, and posts can solely comprise one video. Customers can at present add 25 movies or 10GB of video per day. Bluesky says it might tweak these limits sooner or later. Video uploads assist .mp4, .mpeg, .webm, and .mov file varieties. 

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Bluesky says customers can add subtitles to their movies in addition to labels, comparable to ones that denote grownup content material. Movies may even auto-play by default, though Bluesky says auto-play will be turned off in Settings.

Customers might be required to confirm their e mail handle earlier than importing movies in the event that they have not already. The platform additionally shared content material moderation particulars and famous that every video might be scanned for content material that requires a warning, or unlawful content material that must be eliminated fully, comparable to youngster intercourse abuse materials.

Bluesky takes on Elon Musk’s X

Since buying X, previously generally known as Twitter, Musk has pushed laborious for a pivot to video on the platform.

Some customers on the lookout for an X substitute as a consequence of Musk’s management discovered a brand new dwelling in Bluesky. Nonetheless, the dearth of native video on the platform was a typical frustration amongst new Bluesky customers.

By launching video options, Bluesky has solved this drawback. And it could not have come at a greater time. Final week, Bluesky shared that it had gained 3 million new customers in only one week because of Musk’s feud with Brazil’s Supreme Court docket and X’s subsequent ban within the nation.

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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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