Apple CEO Tim Cook on the Magic Mouse: ‘Uhhhhhhhhh’

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Apple has invented some phenomenal merchandise over time. Between the iPhone, iPad, Mac, and Macbook Air, it’s fairly arduous to decide on the perfect one. After Apple’s 2024 Worldwide Developer Convention, YouTuber Marques Brownlee sat down with CEO Tim Prepare dinner to get his ideas on essentially the most notorious Apple units. That checklist wouldn’t be full with out mentioning the Magic Mouse. After a protracted pensive stare into the historical past of Apple, Prepare dinner stroked his chin and dropped this gem:

The Magic Mouse. Uhhhhhhh. It was additionally an unbelievable second. Ummmmm. Individuals don’t consider that as a lot as they might the Macbook Air and the iPad and no matter else you’re going to call in all probability. Uhhhhhhh. However the, getting the ergonomics effectively, completed – and uh – was key. Yeah.

Simply mentioning The Magic Mouse, Apple’s wi-fi mouse that appears like a beetle with its legs within the air whenever you cost it, basically left the Apple CEO speechless. On my first watch, it appeared like Prepare dinner was saying that getting the ergonomics “effectively completed” was key. Nonetheless, after watching it again a couple of instances and taking a protracted have a look at my very own Magic Mouse, I’m pretty sure he meant getting the ergonomics “effectively, completed” was the true accomplishment. That comma is essential. The Magic Mouse has at all times appeared like a tool that Apple simply obtained completed, not one it labored very arduous on doing effectively.

Speaking Tech and AI with Tim Prepare dinner!

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Opposite to Prepare dinner’s remark, the ergonomics are in no way effectively completed on Apple’s Magic Mouse. Late final 12 months, an engineer launched what he referred to as, “the world’s first ergonomic Magic Mouse with no weaknesses.” He was not the primary to strive, nonetheless. Ivan Kuleshov added a brand new plastic case for the Magic Mouse to make it extra snug and included a brand new charging port that permits you to cost whereas utilizing it.

Magic Mice
Photograph: Kyle Barr

Prepare dinner subsequently was requested concerning the iPhone, to which he promptly responded, “Oh my god. It modified the world!” It’s a easy, easy reply that’s unarguably true. Prepare dinner was in all probability anticipating to be requested questions concerning the iPhone, or perhaps new flashy merchandise just like the Imaginative and prescient Professional. Nonetheless, we gotta give credit score to Brownlee for asking Apple about what’s doubtlessly its most embarrassing gadget that simply received’t go away.

The Magic Mouse got here out in 2009, the primary mouse ever to make use of Apple’s Multi-Contact know-how that it pioneered on the iPhone and iPod. It got here customary with an iMac, powered by two AA batteries, and retailed for simply $69. In 2015, Apple launched the Magic Mouse 2, which was practically similar apart from being rechargeable. This mannequin featured the enduring abomination of the Lightning connector charging port on the underside of the mouse. In 2022, Apple launched a brand new Magic Mouse 2, however the one distinction is it’s black and $20 additional. When it’s flipped over, it nonetheless makes me uncomfortable.

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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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