YouTube has unveiled a major enhancement to its U.S. shopping affiliate program, empowering creators to tag Amazon products within their videos and earn commissions based on sales generated from those tags.
YouTube’s shopping affiliate program enables qualified creators to tag products featured in their video content. Creators earn commissions from sales that result from these tags.

YouTube initially launched the program in 2022 for U.S.-based creators, subsequently expanding it to Thailand and India. Recently, the program has been extended to creators in the U.K. earlier this month.
Now, eligible creators can opt to include Amazon products in their videos.
According to YouTube: “You can tag products from Amazon directly in your videos, Shorts, and livestreams. By tagging your favorite Amazon items, your audience can easily discover and purchase them directly from Amazon. This enables you to maximize your channel’s earning potential compared to providing links in the description.”
To tag Amazon products and earn commissions, creators must enroll in both YouTube’s shopping affiliate program and Amazon’s influencer program. they need to connect their YouTube channel to their Amazon profile to activate earnings.
YouTube has stated that Amazon will provide creators with a curated catalog of products eligible for tagging on YouTube. Participants will also have the opportunity to request the inclusion of products that may not initially be available.
Creators can also activate auto-tagging for eligible Amazon products.
This expansion offers an additional revenue stream for creators, potentially leading to significant financial outcomes.
In a July 2026 experiment, videos utilizing YouTube Shopping product tags alone experienced over 110% more product clicks compared to those that relied solely on description links. This highlights the potential for maximizing earnings from each video,” YouTube stated.
Utilizing Amazon product tags can be a powerful strategy, driving increased sales activity within the app.

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