David Bridges
Indeed, LinkedIn is fully committed to advancing its generative AI capabilities.
In my 2025 social media predictions, I expressed concerns that LinkedIn might be overstepping by simplifying the process for users to fabricate professional skills and knowledge through readily accessible generative AI tools for creating posts, job applications, comments, and more.
Given that LinkedIn’s primary focus is on accurately showcasing your skills and expertise, the introduction of more AI functionalities appears contradictory to its mission of highlighting authentic user abilities.
However, LinkedIn holds a different perspective.
According to Mohak Shroff, LinkedIn’s Senior Vice President of Engineering, the platform is merely at the beginning of what he describes as the “agentic era” of digital connectivity.
As stated by Shroff:
“As we enter the agentic era, our guiding principle is to continue to create economic opportunity and put our members first through agents personalized to you – that work where you work, how you work, and enhance opportunity for you […] This means we are building agents that should be efficient task-doers supervised by you, picking up the tasks you don’t want to do so that you can focus on what you do best.”
LinkedIn envisions this next phase of digital interaction as the “agentic era,” where our everyday communications will increasingly be facilitated by AI agents tailored to meet our specific needs.
“Whether that’s helping a recruiter hire for the right role, a marketer be more successful or a learner building the right skill. We will put you, the professional, in the driver’s seat giving the agent directions for the tasks you need completed and providing oversight on actions so that it can learn your preferences and make interactions more personalized to how you work. This will give you more time and space to focus on what you love about your job, increasing your access to opportunity. We see this as giving our members and customers agency in the agentic era.”
In this vision, Shroff aims to integrate more AI capabilities into the LinkedIn experience, rather than reducing them.
Currently, users can generate various types of content on LinkedIn, including posts, articles, job letters, and InMails. However, LinkedIn perceives this as merely the starting point of a broader AI-driven transformation.
This raises a critical question: “What will LinkedIn truly represent when a majority of the content is produced by AI?”
Such a scenario would fail to accurately reflect member skills, insights, or even core competencies and knowledge. Consequently, will the ability to leverage AI tools actually equate to a demonstration of professional skill in itself?
“In this new era of professional life, our members will interact with a variety of agents daily, similar to how we currently use multiple apps in our everyday life. While I use over 20 apps daily now; in the coming years, these will be agents, all vying for my attention.”
Shroff envisions that we will train these AI agents to handle menial tasks for us, although what each individual deems as tasks unworthy of personal attention will vary significantly.
From my perspective, LinkedIn should consider scaling back on AI implementation. The platform should function as a reflection of your genuine skills and experiences rather than a vehicle for AI bots to manipulate its algorithms. Users have already voiced concerns that the comments on LinkedIn posts are increasingly AI-generated, and as the platform continues to introduce AI prompts across all functionalities, this trend will likely intensify.
Is this truly beneficial? Does it enhance the overall user experience with AI?
Ideally, individuals would only utilize AI to supplement their unique input. However, we all recognize that scammers and spammers will exploit these tools to fabricate their way to prominence across all applications.
On LinkedIn, this could result in wasted time for users. Recruiters will need to adopt smarter strategies for vetting candidates, or they risk interviewing individuals who are clearly unsuitable for the roles. AI tools can only complement your professional skills and experiences, not replace them.
This is my concern: if LinkedIn continues to deepen its reliance on AI, it may render the platform ineffective as a networking tool and diminish its value in understanding individuals’ true knowledge and skills.
Nonetheless, LinkedIn is committed to ushering in the “agentic era.” This shift suggests that users can expect a significant increase in generative AI content populating their LinkedIn feeds.
Maya Kensington
