David Bridges
Kendrick Lamar highlighting his hometown burger joint in his “Not Like Us” video is paying enormous dividends … as the oldsters at Tam’s Burgers say they’re stacking bread and cheese, identical to their signature dish!
TB supervisor Lauro Hernandez and his son Bryan Noe inform TMZ Hip Hop … consumers have been flooding their Rosecrans Ave place in Compton all weekend, following Okay. Dot launched the smash music vid on July four.
They are saying lots of followers who got right here in, advised them “Not Like Us” was the rationale for his or her go to — and whereas they nonetheless have typical assistance from locals, Lauro and Bryan say they’re deciding on up a quantity of vacationer enterprise.
Enterprise is up 30% to 40% considering the fact that the video dropped.
Inside the video, Kendrick and ‘NLU’ producer Mustard pull as a great deal as Tam’s in a Lambo and submit up inside with dancer Storm DeBarge in the course of the tune’s 2nd verse.
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Lauro says men and women have been largely ordering the bacon cheeseburger — that is what Kendrick will get when he is there.
He is identified Kendrick considering the fact that he was an adolescent, obtaining been grounded in the neighborhood for the preceding 20 years, and he finds it great the celebrity rapper comes once more and by no suggests forgets his roots.
Kendrick’s shouted out Tam’s by means of the years in his songs, even on his most up-to-date “Mr. Morale & the Huge Steppers” album, and Lauro tells us he luckily shut down for the day when Dot and Dave No cost got right here to film scenes inside.
They didn’t ask for any money for using the restaurant inside the video, even so Kendrick wished to confirm they purchased one particular factor for his or her time, and for closing down — so, they agreed the Tam’s emblem could be featured inside the closing decrease.
That appear’s clearly paying off, mainly primarily based on the gross sales improve at Tam’s — which delivers up when you see the music video currently has higher than 35 million views! That is a ton of free of charge advertising.
Kendrick’s homies on top of that wished to care for him … Jason Martin and Jay Worthy went half on billboards in Compton that consists of the city-unifying photographs from June’s Pop Out reside efficiency on the Discussion board.
The West Coast is obtaining a contemporary-day renaissance!!!
The post Kendrick Lamar ‘Not Like Us’ Boosts Tam’s Burgers’ Enterprise 40 % appeared 1st on Allcelbrities.
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