Amazon pulls the plug on the business version of its Astro robot

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After lower than eight months, Amazon has discontinued the enterprise model of its Astro safety robotic. GeekWire reported on Wednesday that regardless of being “absolutely dedicated” to its house robotics division, the corporate has discontinued the higher-end mannequin that doubled as a safety guard for areas as massive as 5,000 sq. ft.

Amazon launched Astro for Enterprise in November 2023, pitching it as a office safety robotic. The $2,350 screen-on-wheels had an HD periscope and a tangled net of subscription sorts and tiers, together with Ring Defend Professional, Astro Safety and Digital Safety Guard memberships. Instantly, solely lasting about eight months doesn’t sound so stunning.

An Amazon spokesperson instructed GeekWire that it hasn’t laid folks off due to Astro for Enterprise’ demise, and the corporate plans to divert sources into its house robotics work. The patron model of Astro, launched in 2021, remains to be obtainable (invite-only) for $1,600. Panos Panay, the previous Microsoft Floor (and rather more) guru, joined the corporate to move up its Units & Providers division final 12 months, which incorporates shopper robotics work.

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Though Astro’s house model isn’t a full-fledged safety guard substitute, it will probably patrol your property and provide you with a warning if it sees somebody it doesn’t acknowledge or hears breaking glass or alarms. It could actually additionally do issues of sketchier worth, like comply with you round with music, ship messages to different folks and set timers — most of which could be duplicated by gadgets that value a lot much less.

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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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