LinkedIn Sees ‘Record Levels’ of Engagement Once Again

It is that time when once again, when Microsoft tells us that LinkedIn saw “record levels of engagement” in the most current reporting period, whilst providing no additional insight and/or qualification of that claim, and we have to just accept it and move on.

Lo and behold:

Why is that not a surprise?

Due to the fact Microsoft normally reports “record levels” of LinkedIn engagement, and has accomplished given that 2018.

“Really?”

Yes, seriously. Here’s a complete track of LinkedIn’s “record engagement” updates:

• In October 2018, Microsoft reported record levels of engagement and LinkedIn sessions development of 34%
• In January 2019, LinkedIn sessions rose 30% with record levels of engagement
• In April 2019, LinkedIn saw 24% sessions development, with record levels of engagement
• July 2019 – sessions up 22%, record levels of engagement
• October 2019 – sessions up 22%, record levels of engagement and job postings
• January 2020 – sessions up 25%, record levels of engagement
• April 2020 – sessions up 26%, with record levels of engagement
• July 2020 – LinkedIn sessions grew 20% (no mention of record engagement this time about)
• October 2020 – sessions up 31% with record levels of engagement
• February 2021 – sessions up 30%, record levels of engagement
• April 2021 – sessions up 29%, record engagement
• July 2021 – sessions up 30%, record engagement
• October 2021 – sessions up 19%, record engagement
• January 2022 – sessions up 22%, record engagement
• April 2022 – sessions up 22%, record engagement
• October 2022 – sessions up 24% with record engagement
• January 2023 – sessions up 18% with record engagement
• April 2023 – sessions up 15% with record engagement
• July 2023 – sessions up 12% with record engagement
• October 2023 – sessions up 12% with record engagement
• January 2024 – sessions up 12% with record engagement

And then today’s outcome, an extra 11% development in sessions, with “record engagement”.

So a single time, in July 2020, LinkedIn didn’t report “record engagement”, but in each and every other update, for going on six years, LinkedIn has continued to see new record highs in in-stream interaction, according to Microsoft’s tracking.

“Is that even attainable?”

I do not know, possibly. If you preserve adding new customers, then general activity would ideally also continue to rise, and LinkedIn has kept adding new members more than this period.

In reality, the platform now claims to have more than a billion members worldwide:

But there is also a distinction amongst “members” and “users”, and whilst LinkedIn may well have a lot far more people today signing up, that does not necessarily imply that they’re utilizing the app, and it undoubtedly does not imply that they’re coming back each and every day.

I also have queries on this element, thinking of that LinkedIn shut down its Chinese business enterprise in May perhaps final year, which really should have observed its member count decrease by about 60 million. But it didn’t.

That could make sense, I guess, if LinkedIn had been counting cumulative profiles designed, even if they’re then deleted at a later stage. But that is also not seriously indicative of something.

The platform formerly recognized as Twitter, for instance, claims to be hosting more than 1.five billion dormant profiles. Which, if it utilised LinkedIn’s reporting logic, would imply that X could claim to have more than two billion “members”. But if these customers are not active, then it does not seriously matter, appropriate?

Regardless, LinkedIn is seeing “record levels” of engagement, whilst its general income is up ten%, driven, Microsoft says, by “all lines of the business”.

Do not ask queries, there are no specifics right here. LinkedIn’s just undertaking excellent.

[Thumbs up emoji]

You can verify out Microsoft’s Q3 2024 report right here.