David Bridges
As part of its ongoing tradition of unveiling new devices ahead of official announcements, Google has provided an exciting glimpse of at least one of its upcoming Pixel 10 smartphones. Currently, the front page of the Google Store features a captivating short video that teases one of the highly anticipated Pixel 10 models, set to be officially announced on August 20. This early reveal not only builds anticipation but also showcases Google’s innovative approach to its smartphone lineup.
The video suggests that the showcased device is the standard Pixel 10, which retains a design language reminiscent of the Pixel 9 but with some notable enhancements. Among these changes are a fresh grayish-blue color option, a redesigned back that appears to rise out of the frame, and the addition of a new camera. For those who missed the Pixel 9, last year’s model was limited to wide and ultrawide cameras, with the telephoto lens reserved for the Pixel 9 Pro models. However, rumors suggest that all Pixel smartphones in 2025 may feature telephoto cameras, although there remains a possibility that the device in the teaser is, in fact, a Pixel 10 Pro.
While the video does not reveal extensive details, it hints at a more subtle strategy from Google for its new smartphones, emphasizing technical advancements—such as a new Tensor chip—over groundbreaking design changes. This shift might reflect Google’s intent to enhance user experience through improved performance rather than solely focusing on aesthetics.
Google’s approach to hardware announcements has been characterized by significant leaks, with many products being speculated upon well before their official unveiling. This trend has been evident in recent years, as Google seems to have embraced the buzz surrounding their devices, teasing the Pixel 9 lineup prior to last year’s launch and even revealing the Pixel 7 several months before its official announcement in October 2022.
Brandon Fletcher
