AI Versions of High-Profile Influencers in Google Tests

The advent of generative AI continues to evolve in unexpected ways, while we are constantly informed about the potential value and utility that such technologies can bring to our lives.

This assertion may hold some truth, yet it remains somewhat peculiar to observe the various paths we are taking towards enhancing value and relevance in technology.

For example, today, Google has introduced an innovative AI experiment called “Portraits.” This initiative involves generating AI-based portrayals of renowned individuals who can provide conversational insights and advice, mimicking the voice and persona of the figures they represent.

As detailed by Google:

“Portraits, an exciting new initiative from Google Labs, enables users to engage in conversations with AI representations of trusted professionals, developed in collaboration with the experts themselves. Our inaugural Portrait showcases Kim Scott, acclaimed author of “Radical Candor,” providing AI-driven coaching inspired by her influential communication and leadership principles.”

The concept of receiving coaching from an automated system utilizing machine learning prompts may raise eyebrows. What could possibly go awry in such a scenario?

“Imagine having direct access to Kim’s wisdom as you navigate challenging workplace challenges or rehearse difficult conversations. Simply pose your questions, and the Portrait will leverage Gemini’s understanding and reasoning abilities to produce a pertinent and insightful response, drawing directly from Kim’s body of work and articulated through an illustrated avatar.”

This system essentially streamlines the process of accessing relevant advice segments from Kim Scott based on conversational prompts. Instead of sifting through all of Scott’s literature or trying to memorize key strategies, users can now conveniently access pertinent sections tailored to their inquiries, thanks to Gemini’s comprehension capabilities.

Is this a beneficial development in AI technology?

While it might be argued that interacting with the actual person could provide a sense of assurance and guidance, depending solely on an AI-generated system for similar insights appears to be a significantly less valuable experience.

Conversely, if this AI process can deliver comparable advice based on the extensive knowledge repository created by the individual, perhaps it may offer some semblance of value?

Perhaps?

Google asserts that the distinctive advantage of Portraits lies in their direct connection to genuine, trusted experts like Kim Scott, who have contributed their knowledge and unique voice.

“The foundation is built on the creator’s authentic content, ensuring that conversations remain focused on their specific expertise. We’ve undertaken extensive testing and integrated user feedback mechanisms to proactively identify and mitigate potential issues.”

However, it’s reasonable to assume that many of these experts would prefer to have real-world context when providing advice, and I am skeptical about the completeness and relevance of the advice offered in this format.

Nevertheless, as a self-help resource, coupled with expert insights, this could represent an innovative application of AI technologies for positive outcomes.

Meta is also developing a similar approach, creating AI versions of creators capable of engaging with their fan base.

They aim to enhance engagement opportunities without adding extra workload for creators. However, I question the actual value of such interactions, as users are not genuinely conversing with the real individual.

What is the rationale behind creating a facade? Why put a face to an AI system when it’s fundamentally akin to conversing with a chatbot?

Portraits presents a unique aspect, as it is tailored to each subject’s responses and outputs. Nevertheless, it still seems to lack the essential component of celebrity interaction, which is the genuine connection and interaction itself.

Regardless, it stands as another intriguing experiment, and it will be fascinating to observe how users engage with AI representations of prominent figures.

According to Google, Portraits is currently available in the United States, and individuals can also express interest in having their own Portrait representation created.