Do you ever watch “Get Prepared With Me” (GRWM) movies, these make-up and styling centered tutorials for various events?

A heap of individuals do, with the style producing billions of views on YouTube, and different video platforms, yearly.

And this week, YouTube’s paying tribute to its many GRWM creators, with a themed emblem to focus on the fast progress in GRWM content material.

As per YouTube:

“In 2023 alone, there have been greater than 6 billion views of movies with variations of “grwm” within the title. That’s why we’re taking a second, amidst the prep for again to highschool, to quickly rework YouTube’s emblem and have fun the creators who’ve invited us to hitch and join with them by way of their each day routines.”

As YouTube notes, GRWM movies have reworked what was as soon as a solo exercise, into “one which invitations communities to come back collectively and share within the course of”.

To additional spotlight the expansion of the format, YouTube has additionally commissioned creator Bailey Sarian to offer a short historical past of the style, and the way it’s utilized by individuals world wide.

It’s an fascinating overview of the development, which might present a greater understanding, whereas additionally, probably, serving to to get you eager about how GRWM movies might be part of your expanded advertising and outreach plan.

Partnering with the proper influencers might get your model numerous consideration, and for these within the trend, magnificence or occasion house, there’s numerous potential alternative.

That could be one other angle to think about as you try the historical past of the format.

It’s also possible to try extra GRWM creators right here.