Twitter Acquires Job Matching Start-Up Laskie as Musk Looks to Expand the App’s Scope

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Elon Musk’s plans to remodel Twitter into an ‘all the pieces app’ are slowly taking form, with Twitter (or extra particularly, mum or dad firm X Corp) buying job-matching start-up Laskie for an undisclosed sum.

As reported by Axios, Laskie, which describes itself as ‘a job-matching platform the place tech jobs apply to candidates’, allows hiring managers to attach with eligible tech trade candidates to fill open positions.

Twitter has reportedly made a money and inventory provide for the corporate, which can seemingly see Laskie’s platform built-in into Twitter, as Musk and Co. look to department out into extra areas, and construct on Twitter’s providing in new methods.

Twitter, which additionally simply employed a brand new CEO, continues to be seeking to set up a definitive path ahead below Musk’s possession, with Musk spending the vast majority of his time in his preliminary months on the app centered on reducing prices, in an effort to get the corporate again on agency monetary footing. Musk has additionally carried out some quick-hitting income methods, like promoting verification ticks, although none of his early initiatives appear to have made any important affect within the broader scheme.

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The following part, then, will contain re-building Twitter in a brand new picture, which can seemingly embrace an even bigger concentrate on video content material, and authentic programming from large names, whereas additionally offering extra alternatives for creators, and finally, extra sorts of instruments and choices to facilitate expanded utilization.

Which may additionally embrace job itemizing parts, veering into LinkedIn territory. And possibly, courting?

Musk’s bold ‘all the pieces app’ plan refers to his longstanding idea of a social platform that will additionally facilitate easy, in-stream funds, after which incorporate further functionalities from there.

The idea mirrors how messaging platforms like WeChat have turn into important utilities in China, used for each form of transaction and interplay possible – although up to now, no Western social media app has been capable of get comparable kind utilization traits off the bottom, regardless of varied efforts.

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Meta, for instance, has tried to extend the utility of each Messenger and WhatsApp in several markets, with restricted success. Regional regulatory necessities have been probably the most important obstacle to Meta’s expanded funds plan, whereas person curiosity has additionally remained low, regardless of added performance (and price noting, Meta has additionally tried jobs and courting parts).

Will Musk’s ‘all the pieces app’ plan fare any higher?

Provided that it’s Elon Musk, it’s arduous to guess in opposition to him, primarily based on his monitor document in particularly troublesome industries. However it does appear to be most of those ideas have been trotted out earlier than, and none have gained a lot traction with customers.

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That doesn’t imply that they received’t work, however primarily based on historical past as proof, the tea leaves usually are not wanting nice for these add-on initiatives.

Possibly these previous experiments had been too far forward of their time, and possibly now, with a youthful era that’s grown up on social media, they’ll see extra take-up because of this.

Or possibly Elon has an alternate plan to enact his imaginative and prescient.

Evidently we’ll discover out, with Twitter making strikes to construct a framework for its subsequent stage.



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