TikTok has revealed a brand new information on the way to optimize your advert campaigns, and particularly your advert bidding technique, to be able to maximize your promotional efficiency within the app.

The 13-page information consists of useful tips about bidding choices and strategic approaches, together with a variety of case examine examples, data-backed notes, and extra.

You’ll be able to obtain the complete information right here, however on this publish, we’ll check out a number of the highlights.

First off, the information supplies an summary of the way to method your advert course of, and the totally different bidding choices out there inside TikTok’s system.

The information additionally consists of tips about the way to construction your advert account, to be able to maximize efficiency, which supplies some key steering on widespread greatest practices.

There are additionally recommendations on how and when to replace your campaigns, to be able to keep away from viewers fatigue, and the shifts that may happen inside the studying section, whereas there are additionally tips about bidding methods and once they’re only.

There are some good notes in right here, notably in relation to focusing on and the best marketing campaign buildings.

When you’re seeking to make TikTok advertisements a much bigger focus this 12 months, it’s value testing, even in case you’re assured that you’ve got an excellent deal with in your method. As a result of there are all the time some fascinating tricks to contemplate in these official guides. And possibly, they might change your pondering, and assist enhance your efficiency.

You’ll be able to obtain TikTok’s full “Internet Public sale Finest Practices Information” right here.