Whereas TikTok is basically dominated by youthful customers, many older teams at the moment are energetic within the app, whereas dad and mom, each young and old, additionally use TikTok to attach with relatable content material and communities, so as to share their experiences and challenges.

With this in thoughts, TikTok has introduced a brand new “Dad and mom of TikTok” marketing campaign, which it says will intention to “rejoice, help and highlight this inspiring and genuine group”.

As per TikTok:

“From October via to January, we will likely be working with a cohort of parenting creators, internet hosting group workshops and producing a TikTok information for any dad and mom new to the platform and eager to find the TikTok group and study extra about on-line security. So whether or not you’re a guardian of a young person, about to start your journey to changing into a guardian, or are merely in search of 5 minutes of escapism, it’s time to embrace TikTok.”

TikTok will host a spread of parent-related content material as a part of the activation, which will likely be accessible through a brand new #ParentsofTikTok hub within the app.

“This hub would be the go-to vacation spot for any guardian or major caregiver seeking to discover their fellow group.”

As TikTok notes, it’s additionally creating a brand new information for fogeys, to assist them perceive use the app, and the way to make sure that their children stay protected after they use it as properly.

TikTok already has numerous sources obtainable on this, together with its Guardian’s Information which outlines its numerous instruments and choices to guard youthful customers.

It’s an fascinating aspect of focus for the app, although clearly, parent-related content material is well-liked with TikTok customers. The hashtag #ParentsofTikTok has already pushed over 44 billion contentviews, whereas others together with #Dad and mom (71.6b), #NewBorn (43.4b), #FirstTimeMom (15.7b), and #BabyTips (1.5b) are additionally seeing excessive engagement.

And as extra TikTok customers age up, it’s more likely to develop into a fair greater aspect of focus, so it’s a great initiative to assist hyperlink into that rising content material stream and utilization.

TikTok’s new “Dad and mom of TikTok” hub is now stay at this hyperlink.