TikTok has launched an updated version of its Ad Library resource, which offers searchable insights into the entire advert campaigns working within the app, with knowledge on advert focusing on, regional attain, who paid for it, and so on.
The brand new TikTok Advert Library, which is similar to Meta’s Advert Library in format, is at the moment solely obtainable for European campaigns, however could possibly be a useful useful resource for these trying to analysis TikTok advert approaches.
As you may see on this instance, you enter in your goal nation, together with advert kind, date vary, and so on., and TikTok offers you an summary of all of the adverts being run within the app inside your chosen parameters.
Faucet on any marketing campaign listed and it’ll provide you with a extra in-depth abstract of the specifics.
TikTok has truly had a model of the identical obtainable since 2021, inside its inventive analysis instruments, however this up to date format offers some extra focusing on element, probably consistent with evolving EU advert insurance policies.
However you may nonetheless discover high adverts from all areas by way of the unique TikTok Adverts overview, which you can even filter by business, area, goal, and efficiency.
So, mainly, it’s not completely new, however there’s extra particular information obtainable on advert efficiency and who paid for the marketing campaign.
Provided that it could be tied to EU rules, I’m unsure that the identical shall be made obtainable for all areas, however for EU and worldwide manufacturers, it could possibly be a useful insights device in your analysis.
You’ll be able to entry the brand new EU TikTok Adverts Library right here.