TikTok has introduced a brand new partnership with FIFA which can see the platform host a spread of unique content material in the course of the FIFA Girls’s World Cup 2023, which kicks off this week.

As defined by TikTok:

“All through the match, TikTok and FIFA will deliver followers probably the most thrilling content material, together with behind-the-scenes moments, crew arrivals, reside pre-match content material selling the sport and the place to look at it, match highlights, participant and coach reactions, and way more. Followers on TikTok may even have the ability to entry the FIFA Girls’s World Cup 2023 Hub, which can function all the most recent content material from FIFA, official broadcasters, nationwide groups, and gamers, in addition to provide a hyperlink to entry the match schedule and scores on FIFA.com.”

TikTok could have a crew of 16 creators from completely different nations producing content material from the occasion, offering a spread of team-specific views on the evolving journey.

It’s the primary official collaboration between FIFA and TikTok, and the primary time that FIFA has labored with an leisure platform to provide content material particularly for the FIFA Girls’s World Cup.

And TikTok would be the excellent dwelling for this push, with the hashtag #WomensFootball producing over 3.7 billion views within the app so far, whereas extra particularly associated tags like #FIFAWorldCup, #FIFAWomensWorldCup, and #FIFAWWC have additionally garnered tens of billions of views within the app.

TikTok sports activities followers will have the ability to observe together with the Girls’s World Cup motion by following #FIFAWWC, whereas as TikTok notes, you’ll additionally have the ability to head to the devoted FIFA Girls’s World Cup 2023 Hub within the app as soon as match play commences.

And with all that focus, it may present further alternative for sports-related manufacturers to faucet into the occasion with their very own themed promotions and presents.

Extra information on TikTok’s Girls’s World Cup activations right here.