The Toronto Worldwide Movie Competition is arising subsequent month, and Pinterest has been introduced as an official media companion of the enduring occasion, which is able to see the app host a variety of TIFF-themed content material to encourage consumer engagement.
The important thing factor of Pinterest’s TIFF showcase is a brand new “Filmspiration Hub”, the place customers will have the ability to discover insider information on movies, celebrities, trend, and so forth. Pinterest may also host unique behind-the-scenes and best-of competition content material within the devoted area.
As defined by Pinterest:
“This hub shall be a singular mixture of editorial and creator-led content material – a visible repository of all issues TIFF. Content material will vary from movie line-ups, interview clips, fan content material, crimson carpet seems, photos from the TIFF Portrait Studio, and extra. As the house of inspiration, Pinterest may also home unique soundbites from celebrities visiting TIFF’s official interview suite, Studio 9, round “what conjures up them.”
The hub shall be featured within the search tab of the app for U.S., Canadian, U.Okay., and Australian customers throughout the occasion, tying into the broader discovery emphasis.
Pinterest can be partnering with creators all through the competition, who’ll be posting their very own, unique TIFF content material. Collaborating creators embody life-style creator Lil Gabi D and trend influencers Fred Anyona and Sonakshi, every of whom shall be trying to spotlight how movies have impressed their respective approaches.
It’s an attention-grabbing partnership, particularly given Pinterest’s angle, in highlighting how filmmakers use the app for inspiration, and the way that’s sparked new trend traits.
“With over 390 billion Pins saved on the platform, Pinterest has lengthy served as an inspiration search engine for quite a few movie administrators, costume designers and writers. They’re actively utilizing the platform for some of popular culture’s main moments. For instance, the writers of Stranger Issues used Pinterest to storyboard the whole sequence. Actress and director Elizabeth Banks additionally discovered inspiration on Pinterest to think about a brand new technology of Charlie’s Angels.”
That’s angle, which might work to spotlight the worth of the platform as a discovery and inspiration app, and immediate extra movie followers to interact through Pin.
Pinterest customers will have the ability to entry the Filmspiration Hub on Pinterest’s search touchdown web page from September seventh to seventeenth, with the content material set to be up to date day by day during the occasion.