That is no shock, however the chart beneath most likely isn’t going to make Elon and Co. overly pleased.

As per knowledge.ai’s newest “Market Pulse Rankings” report for Q3 2023, Meta’s Twitter clone “Threads” was probably the most downloaded app, dashing to the highest of the standings for the interval.

Which, once more, isn’t any shock. Utilizing Instagram as a car to boost consciousness of the app, Meta made ease of sign-up a key focus, after many individuals had shared their frustrations in making an attempt create an account on one other Twitter various, in Mastodon.

The simplified profile creation course of, paired with Meta’s large established community, noticed Threads develop into probably the most downloaded app of all time in its early going, reaching 100 million profiles created in simply 5 days.

And it went even additional than that.

As per knowledge.ai:

“Threads, the brand new microblogging social app launched by Meta initially of Q3, skyrocketed up the charts and reached 150 million downloads quicker than some other app in historical past. This was sufficient to propel it to the highest spot by total downloads within the quarter with 236 million, simply forward of TikTok’s 229 million downloads within the quarter. Whereas this was a powerful feat out the gate, 80% (191.5 million) of those downloads got here in July, the primary month of its launch. This was due largely to Threads counting on Instagram’s massive base of customers to port over simply. By comparability, August and September noticed 25 million and 19.5 million downloads, respectively.”

As knowledge.ai notes, Threads’ progress has slowed considerably since that early burst. Although over the previous two weeks, it has seemingly re-gained a few of its early momentum, with extra X customers migrating to Threads as a result of adjustments in the best way that hyperlinks are displayed inside X posts, and considerations across the rise of misinformation associated to the Israel-Hamas conflict.

Certainly, many long-term X customers say that the app is now not as helpful for following trending content material, as a result of its rising give attention to paying customers, and its new moderation guidelines.

Which has seen many change to Threads as a substitute, whereas Elon’s hostility in direction of “mainstream media” shops and journalists can also be pushing lots of them, who had as soon as been amongst Twitter’s extra energetic customers, over to the Meta various.

However the knowledge on this report solely covers between July and September, so we don’t have more moderen perception. Final week, knowledge.ai did additionally report that Threads downloads have seen an enormous uptick in October, which has seen the app rise from #40 to #20 on the general obtain charts. However that also factors to a big change after this reporting interval.

It’s additionally price noting the variance between “downloads” and “customers” right here.

In complete, the figures above point out that Threads was downloaded greater than 280 million occasions in Q3, however that doesn’t imply that Threads has 280 million customers. A few of them could be downloads on different units, owned by a single particular person, whereas some could be customers who’ve checked it out, then haven’t re-opened the app since.

Meta hasn’t offered particular knowledge on Threads’ energetic utilization as but, however in keeping with knowledge.ai’s perception, Threads at present has 135 million international month-to-month energetic customers. Primarily based on trade averages, that may counsel that, proper now, Threads has round 78 million day by day actives. Which, regardless of it shedding that early notoriety, remains to be an enormous viewers, and that’s with out EU customers (who nonetheless can’t entry the app).  

So whereas Threads has misplaced a whole lot of its early momentum, there may be purpose for Meta to be enthused about its potential, notably as X continues to make divisive adjustments and tweaks.

The report additionally appears at broader app utilization tendencies, together with the regular enhance in time spent in apps, notably within the APAC area.

“Three of the markets to surpass the five-hours-per-day threshold in Q3 2023 are in APAC. Indonesia led the best way with greater than six hours per day, adopted by Thailand (5.7 hours) and India (5.2 hours). Latin America may additionally have three markets above this threshold quickly. Argentina and Brazil are already properly above the 5 hours per day mark, and Mexico fell just under this threshold at 4.98 hours.”

You’ll be able to see, then, why apps are seeing such vital progress in Asian and LATAM markets, which is able to finally drive extra alternative, although creating areas are nonetheless a means behind when it comes to income per consumer.

There’s a heap extra perception in knowledge.ai’s full report together with in-app spend knowledge, video games, breakout tendencies, and extra.

You’ll be able to obtain the total knowledge.ai “Market Pulse Report” for Q3 right here (with e-mail sign-up).