Meta has revealed a brand new research which seems on the quick and long-term effectiveness of Meta advert campaigns, with a particular give attention to the influence of its video codecs, together with Reels.

The research, performed in partnership with Nielsen, checked out 12 CPG manufacturers within the APAC area over a 3 yr interval, so as decide how Meta adverts have helped every enterprise develop and maximize their advert spend.

Among the many key findings:

• Meta adverts generated a 30% return on advert spend than TV advert campaigns.
• Meta movies ship the very best return on advert spend, with Reels and quick video clips seeing the very best efficiency.
• Movies shorter than 15 seconds carried out greatest for promotions.

There are some fascinating notes inside the dataset. You’ll be able to take a look at the abstract infographic beneath, or learn the complete research insights right here.